You don't have to be an experienced investor to know that generating lots of cash is generally a good thing. Just think of your own personal finances. It's always a bad month when the cash in your checking account doesn't cover your bills.
Ideally, the businesses you invest in are pumping out more cash than they are taking in. But even if they are, how can you tell whether a company is generating a gusher of cash or barely scraping by? That's where cash return (also known as cash-on-cash return) comes in. This handy number tells how much you have to pay for the company's cash flow.
Watch the Cash Flow >>