Course 410: Buying the Unloved
The Rules
In this course
1 Introduction
2 Morningstar's Unpopularity Contest
3 The Rules

Putting our unpopular-categories strategy into action is simple. In fact, there are just a fewrules to follow:

Buy one fund from each category.

Staking everything on just one unpopular category can be risky. Not every unloved category will catch fire, and one category can pull the weight for the entire group.

Have at least a three-year holding period.

You need a minimum of three years to employ this strategy. After you've accumulated your first batch of funds from unloved categories, plan to hang on to them for three years. At that point, you can roll the money into a new batch of unloved funds.

Limit your bets.

Resist the urge to put more than 5% of your portfolio into unpopular categories. That way you'll minimize the disappointment in one of those occasions when the strategy doesn't work.

Invest new money.

Maybe your company paid you a nice bonus this year, or maybe you have some cash you have been sitting on. Put that money to work by buying one fund from each of our unpopular categories for the year.

Sell one, buy the other.

If you are strapped for cash, try taking gains on popular fund categories and shifting the gains into out-of-favor categories.

Cut back on the favorites.

You'll do yourself a favor by simply reducing your exposure to popular categories. Do so with care, however, because selling your winners could trigger ugly tax consequences or mess up your asset allocation.

Look for Morningstar's list of popular and unpopular categories on and in Morningstar FundInvestor (available in many public libraries) in the first quarter of each year.

Next: The Quiz >>

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