Course 411:
Buying the Unloved
In this course
1 Introduction
2 Morningstar's Unpopularity Contest
3 The Rules
4 Three Ways to Use the Strategy

It can be hard to turn your back on a winner. Investors usually flock to those parts of the market with great returns. But chances are, those stellar returns won't last forever. Sears is no longer the nation's preeminent retailer, I Love Lucy is no longer a top prime-time sitcom, and few of us are still walking around in poodle skirts.

Play against the crowd, though, and you just may catch a future trend today. Fund investors, as a group, have lousy timing. Most investors buy high and sell low, instead of the other way around. Opportunists can therefore make a bundle by buying what everyone else is selling.

So here's how to be an opportunist, the Morningstar way.

Next: Morningstar's Unpopularity Contest >>

 
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