Course 105: The Purpose of a Company
Return on Capital and Return on Stock
In this course
1 Introduction
2 Money In and Money Out
3 The Two Types of Capital
4 Once a Profit Is Created...
5 Different Capital, Different Risk, Different Return
6 Return on Capital and Return on Stock
7 The Voting and Weighing Machines
8 The Bottom Line

The market often takes a long time to reward shareholders with a return on stock that corresponds to a company's return on capital. To better understand this statement, it is crucial to separate return on capital from return on stock. Return on capital is a measure of a company's profitability, but return on stock represents a combination of dividends and increases in the stock price (better known as capital gains). The two simple formulas below outline the return calculations in more detail:

Return on Capital: Profit / (Invested Capital)
Return on Stock: Shareholder Total Return = Capital Gains + Dividends

The market frequently forgets the important relationship between return on capital and return on stock. A company can earn a high return on capital but shareholders could still suffer if the market price of the stock decreases over the same period. Similarly, a terrible company with a low return on capital may see its stock price increase if the firm performed less terribly than the market had expected. Or maybe the company is currently losing lots of money, but investors have bid up its stock in anticipation of future profits.

In other words, in the short term, there can be a disconnect between how a company performs and how its stock performs. This is because a stock's market price is a function of the market's perception of the value of the future profits a company can create. Sometimes this perception is spot on; sometimes it is way off the mark. But over a longer period of time, the market tends to get it right, and the performance of a company's stock will mirror the performance of the underlying business.

Next: The Voting and Weighing Machines >>

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